MARKETER SURVEYS 2000
What core skill would have prepared you as a marketer?

What core skill would have prepared you as a marketer?

Data Analytics was far and away the most popular choice among respondents. Interestingly, Web Development was the next most popular selection. From this dataset, it would appear that the majority of marketers would seek a more hard/technical skillset as opposed to the...
What do you wish your CEO understood?

What do you wish your CEO understood?

While each response to this question was unique, a few obvious themes came up. Marketers wish their CEOs knew: That marketing is an investment in the truest sense of the term. It takes effort, money, and time—more than CEOs recognize.That successful...